Right. I’m not a marketing person, however if you are trying to sell me something then at least take the time to use buzzwords that are familiar to most people. I received an email in my work inbox from some outside company, looking to sell me their “boutique” services.

I am not in the least interested in calling them for a number of reasons, not least being that I suspect “Disruptive Ideation” and the other highlighted bits below were randomly generated.

  • Whitespace Opportunity Identification / Disruptive Ideation
  • Market Access / Market Landscaping / Emerging Market Analysis
  • Technology Scouting / New Product Validation
  • Market Adjacency Mapping
  • Key Innovation Leader Studies
  • Market Landscape Analysis
  • Transaction Opportunity Identification
  • Voice of the Customer Studies